Programmatic+

The word “Programmatic” continues to be thrown around the recruitment advertising industry. You’ve probably heard the term used by your talent acquisition colleagues and countless vendors as well. If you are still left wondering, “What is programmatic advertising and how can it help me?” then you are not alone.

During this webinar, you will gain a deeper understanding of how programmatic advertising works and how it has changed the landscape of recruitment advertising in a rapid fashion. Cori Lunnen and Neil Costa of HireClix, have been working on programmatic recruitment advertising campaigns since the technology was first introduced to the talent acquisition industry and have experience managing tens of millions of recruitment advertising dollars. Tune in to learn more and leverage their expertise as you consider how to manage your 2021 recruiting budget.

You will walk away with these key takeaways:
-Understand what programmatic advertising means
-Learn about the evolution of programmatic advertising from inception through 2021
-Ability to identify KPIs when measuring success and return on investment (ROI)
-Learn more about the technology vendors & advertising agencies who use programmatic
-Differentiate between programmatic in consumer advertising vs. recruitment advertising