When it comes to the recruitment process, your job posting wording is key to attracting quality applications.

It’s more than a job ad for an open position. It’s also a chance to show your unique employer brand, company culture, and the benefits of joining your team.

But how can you ensure your job posting stands out to attract qualified job seekers? This article shares 10 tips to help you nail your job posting writing.

Understand the Difference Between a Job Posting and a Job Description

First things first. Knowing the differences between a job description and a job posting will help you write the perfect job posting.

A job posting is an external advertisement used to sell a job opening in an organization. So, it should showcase what it’s like working for your organization. Therefore, the best job postings include a combination of:

• Images
• Videos
• Job title
• Location, salary range, benefits, and perks
• Application process details
• Glassdoor and LinkedIn widgets
• Employee testimonials
• Desirable and required skills

TOP TIP: Avoid information overload in your job advert and give your job seekers the only important information they need. Also, format it in a way that makes it easy to read. For instance, use bullet points to showcase sections such as qualifications and responsibilities.

On the other hand, a job description is a detailed document that explains the tasks, duties, and responsibilities of the position. So, simply put, a job description should inform potential applicants about their daily responsibilities, and roles.

In other words, consider the job posting as your TA landing page for optimizing conversions. Your JD is an internal document that thoroughly informs prospects of what’s expected of them for a role. And as such, JDs are more detailed, to properly brief talent of their company duties.

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