From breakthrough innovation to talent retention, centering fairness and belonging in the workplace drives measurable results. Companies that prioritize an inclusive workplace culture are better prepared for the future, with more growth, resilience, and long-term success than their competitors.

As Giavonni Lucas, SVP of Culture and Talent Acquisition at Nationwide, noted during the 2025 Catalyst Awards: “Workplace community breeds connectivity, engagement, passion, and energy. It’s a business imperative.”

How exactly does this set companies apart in the marketplace — making them the most compelling choice for their customers, employees, and future talent? Here are three ways an inclusive culture translates into a concrete business advantage:

1. Diverse perspectives fuel innovation.

Customers come from a diverse range of backgrounds and experiences — and teams that reflect their customer base are better equipped to provide authentic solutions to the communities they serve.

By creating an inclusive culture that values employees for who they are, organizations foster the psychological safety necessary for employees to take risks and make mistakes without worrying about negative repercussions. This unlocks fresh perspectives that lead to new market opportunities, helping organizations anticipate customer needs today and into the future.

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