Your career site job search page is a vital component of the candidate experience.

The most common job search page mistakes include using your ATS’s URL instead of your own domain, letting your ATS logo overshadow your brand, relying on dropdown filters instead of crawlable links, losing your favicon on the job portal, and publishing generic job descriptions. Each of these hurts both candidate experience and your search visibility.

However, many job search pages make some common mistakes. I ran across one employer recently, Ideal Industries, whose job search page had 5 things they could fix to improve candidate experience (and increase pipeline/traffic).

I don’t mean to pick on Ideal Industries. They look like a fantastic company that’s been around for 107 years and has a solid Glassdoor rating of 3.8!  I could cite many other examples of solid employers making the same mistakes.

Adding to the complexity is that job search pages typically rely on applicant tracking systems so you have another party to work with.

Quick Summary: 5 Job Search Page Mistakes to Fix

• ATS URL in the address bar — your ATS’s domain is getting the SEO credit, not yours
• ATS logo too prominent — candidates should be focused on your brand, not your vendor’s
• Dropdowns instead of linked pages — Google can’t crawl a filter, but it can crawl a link
• Missing favicon — your branded favicon should follow candidates all the way to the job description
• Generic job descriptions — copy-pasted intros and vague responsibilities cost you the right applicants

Here are the 5 mistakes your job search page might make along with the fixes:

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