Dive Brief:

• Amazon on Friday confirmed it will cut “several hundred” positions in its Alexa unit. The company did not disclose the exact number of people impacted, their specific roles within Amazon’s devices business, or which Alexa initiatives were affected.
• U.S. and Canadian-based Amazon employees affected by the Alexa-related job cuts were notified on Friday. The company plans to notify other employees, including some in India, starting next week.
• “As we continue to invent, we’re shifting some of our efforts to better align with our business priorities and what we know matters most to customers — which includes maximizing our resources and efforts focused on generative AI,” a company spokesperson said in a statement to Retail Dive.

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