As workforce movement remains high with employees seeking out better workplace cultures, an attractive career landing page is another strategy to bring in potential job changers who may be window shopping for the next best thing.

Only 39% of marketing and digital employees intend to remain with their current employer beyond this financial year, according to Hays 2022-2023 Salary Guide. And across industries, Australian staff turnover has increased by 58%, with 35% of employers saying turnover will continue to accelerate.

According to McKinsey & Company workers across six countries showed a consistently high conviction that they can find better jobs elsewhere.

And while competitive pay is a top driving factor for those employees, they are more motivated by workplace culture including a company’s flexible work environments, opportunities to learn, and alignment between personal and organisation purposes.

But how do career landing pages fit into this equation? It creates a job funnel that allows applicants to own more of the hiring process, saving businesses recruiting dollars.

Simon McSorley, talent acquisition leader & founder/owner at Crew Talent Advisory, told AdNews: “In the same way that your website is the front door to your business, think of your careers page as the front door to your values, culture and team.

“Most companies are experiencing low application volumes to their job ads and when they do find people who are interested in joining them, they are having to pay more than they expected to. Those candidates are also looking at plenty of other job opportunities.

“In response to this market, we see a lot of companies moving quickly to appeal to the extrinsic motivations of potential job candidates. They offer higher salaries, more benefits, sign-on bonuses and promotions to secure the talent they need.

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