Bayard Advertising, a family owned and venerable 97-year-old recruitment marketing agency, is announcing its acquisition by Shamrock Capital. According to the press release, Shamrock: "focuses exclusively on investing in media and entertainment businesses, including agencies, media publishers, entertainment firms, and technology platforms. They want us to stay who we are, as we are, and with their support, insights, and resources, grow and reach our fullest potential." Details of the deal were not disclosed.

Reached for comment, Neil Costa, founder and CEO of recruitment marketing agency HireClix, reacted: "First: congratulations to the Bayard team. This investment serves as additional validation that recruitment advertising is a critical component to helping companies hit their goals in a rapidly changing labor marketplace. We are excited by what this means for our industry."

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