Trust is the cornerstone for success in the recruitment industry. Professional recruiters must be able to build trust with candidates and clients as a way to cultivate long-lasting, successful relationships. It can be challenging for recruiters to prioritize their human candidates when they must also balance heavy workloads and KPIs. As such, some job seekers have a negative view of recruiters, with some even specifying “no recruiters” on their social media accounts. Recruiters face significant pressure to place large numbers of applicants without having access to appropriate resources, which they may perceive as a lack of attention toward clients.

Successful recruitment depends on building lasting professional relationships with candidates; losing a client’s trust may prove costly. Let’s examine why recruiters must gain the candidate’s trust and explore the steps to build mutually confident relationships with candidates.

Understanding the Candidate’s Perspective

Too many candidates share stories about going through the hiring process, feeling disengaged and undervalued. Those negative candidate experiences can impact their perspective of the company and even the quality of talent they hire. Understanding the candidate’s point of view in the recruiting process is essential to build trust with them. These are the most common candidate complaints about recruiters:

Poor Communication

Many candidates report poor communication with recruiters as frustrating during the hiring process. Applicants want to know where they stand and what to expect next but often need more response from the organization. An agency must have clear communication protocols to build trust with applicants.

Disrespecting the Candidate’s Time

Some recruiting agencies have candidates take multiple skills tests, attend rounds of interviews, and complete long questionnaires. All of these tasks are time-consuming. If after all this, candidates aren’t hired, they can leave thinking their time is wasted while feeling disrespected by the process.

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