Part of an effective recruitment process is finding the best place to advertise your job ads.

Over the years, Indeed, LinkedIn, and Glassdoor have been the biggest job boards out there that help connect recruiting organisations to jobseekers.

But Cori Lunnen, VP Recruitment Marketing Operations at HireClix, noted that there have been emerging platforms in the past five to 10 years called "challenger job boards" that focus on niche areas.

"It was a bit of a term coined based on challenger banks that take on some of the larger banks in this space and kind of applying that to the job board marketplace," Lunnen told HRD.

Lunnen said these challenger job boards are smaller platforms that cater to specific areas, such as tech talent or workers within the hourly space.

"So, it's capturing a potentially different audience," she said. "And with those niche sites that focus on tech talent or hourly retail, those job boards are really focused on cultivating those audiences and it gives employers the opportunity to get in front of those candidates if they're not spending time on the larger job boards in the space."

Job board marketplace trends

The job board marketplace is just as dynamic as the recruitment market itself. Neil Costa, founder & CEO of HireClix, predicts that many of these challenger job boards may fail next year, with the same amount also popping up.

Lunnen agreed with this forecast, noting that a lot of challenger job boards have popped up over the years and there’s a growing appetite for such patforms.

"I think there's also a push-pull within the marketplace, where while there are these smaller niche challenger job boards popping up, there's some consolidation happening," she said.

An example of this is JobGet recently acquiring hourly workforce job platform Snagajob, according to Lunnen.

"So, it's kind of supporting that argument that there's going to be more of these job boards popping up, while also I think consolidation for them to again solidify their stance within the marketplace," she said.

Another trend for these challenger job boards is their growing reliance on technology "as part of their differentiation."

"We've seen, I think, even with ZipRecruiter and some of the other smaller job boards out there taking a focus on AI, machine learning to enable ease of application for candidates within their platforms," she said.

"I think that's only going to continue to be a focus as Indeed and LinkedIn are also leaning into some of those areas with making it more user-friendly for candidates to apply through their platforms to specific companies."

Choosing the best recruitment platform

With recruitment challenges plaguing organisations, it will be crucial that HR leaders know where to advertise to find the best talent.

Lunnen said there are a "variety of factors" that may be considered based on priorities.

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