Company culture can make or break your employee experience — but how often do you stop to really assess it?

A company culture assessment helps you move past the guesswork. No more relying on vibes, exit interviews, or hoping the all-hands chat isn’t a minefield. It’s a clear look at what your culture actually feels like, and where it’s helping or hurting.

And it’s worth the effort. According to SHRM, employees in positive cultures are almost 4x more likely to stay. That’s a clear competitive edge.

In this guide, we’ll walk you through how to run a company culture assessment that gets real results — complete with tools, smart questions, and practical tips to turn insights into action.

How to run a company culture assessment

Culture isn’t just what’s written on the wall; it’s how people actually work together, make decisions, and show up every day. And if you want to understand it, you have to assess it with intention.

That doesn’t mean launching a months-long initiative with a 90-slide deck. A good company culture assessment is focused, honest, and built to spark action. Here’s how to get started:

1. Define your objectives

Start by getting clear on what you’re trying to learn, and why. Are you looking to improve engagement, reduce turnover, or measure alignment with company values? Your goals should shape how you design the assessment, what questions you ask, and how you interpret the results.

Be specific. “Improve culture” is too vague. But “understand why engagement is dipping in frontline teams” or “see how well our values are showing up in daily behaviors” gives you something to actually work with. Without a clear goal, all you’ve got is a pile of data and a headache.

2. Choose an assessment strategy

Different goals call for different tools, but the best culture assessments combine scale with depth. That means using both quantitative and qualitative approaches to get a full picture.

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