Craigslist, owned by founder Craig Newmark, and CEO Jim Buckmaster, is estimated to be worth at least one billion.
That's with "B".
The companies proposition is simple: they are where humans go to by & sell at a basic level. So much so that they have become a given. If you're hiring, Craigslist postings are almost a given. The price-point is so low that using it is almost automatic. The returns consistently prove the model. (This reported once posted a $25 ad for technical talent - during a recession - and made a $17,500 placement a few weeks later from one of the first respondents: ROI a-go-go).
An analysis by AIM Media Group, which focuses on the digital marketplace:
“Craigslist is the No. 1 classified advertising site in the world, both by revenue and by traffic. Although the collective worldwide Indeed.com sites generate more than $2 billion in annual revenue, it’s stunning that a single site can generate $1 billion in revenue, with more than 99 percent of that coming from the United States.”
It should be noted that Indeed employees over 10,000 people. Craigslist employees 50. The revenue-per-employee difference between the two companies is 100:1.
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