The dynamics of employee attraction and retention have shifted significantly in recent years, requiring employers to prioritize employee well-being and satisfaction, according to a July 13 report from the Integrated Benefits Institute, a health and productivity research non-profit.

For instance, employers have reported improvements in retention by implementing a strong onboarding process, flexible work options, increased communication, employee development programs and focusing on diversity and inclusion.

“The research shows the need for both tangible strategies and emotional intelligence in attraction and retention efforts,” Sera-Leigh Ghouralal, a researcher at the Integrated Benefits Institute, said in a statement.

“More and more employees are looking for a holistic package of well-being, meaningful work and customizable benefits,” she said. “Employers offering the ‘whole package’ are going to stand out and be successful in their attraction and retention efforts.”

In the report, employers reported an ongoing struggle with attraction and retention efforts. About 61% of employers said they had difficulty retaining employees, and 73% had difficulty attracting employees. The cost of turnover is equivalent to one or two times the employee’s salary.

In response, employers have adapted their attraction and retention strategies. About 82% of employers reported an improvement in retention by using a strong onboarding process, particularly one that fosters employee engagement and a positive company culture.

Employers also reported appealing to candidates by highlighting their commitment to employee safety, flexible work arrangements and robust support programs. They suggested remaining agile, responsive and proactive to changing trends.

Concrete strategies to use throughout the talent cycle

The Integrated Benefits Institute also consulted with top U.S. employers to craft several recommendations for employee engagement and retention.

Incorporate onboarding as part of the overall engagement strategy

It’s important to guide new employees through the full range of benefits and support services offered. In addition to health benefits, employees should know what’s available in terms of financial assistance, family planning and disability support.

Read the full report here.