HireClix’s social media management services strengthen talent engagement across digital channels to elevate employer branding programs, increase talent pools & retain workers

GLOUCESTER, Mass.--(BUSINESS WIRE)--HireClix, a leading recruitment marketing services company, today announces the launch and general availability of HireClix Social Media Management Services to help brands elevate and improve their employer branding and candidate engagement strategies across digital channels. The new services will support organizations looking to attract top candidates by extending their employer brand across social channels, with consulting, creative and managed support services to drive customized engagement strategies that grow audiences and increase awareness of career opportunities.

“In a crowded labor market, recruitment leaders who expect candidates to learn about their brand via traditional career channels will end up missing out on their industry’s top talent,” said Neil Costa, Founder and CEO at HireClix. “As the lines between personal and professional social media channels continue to blur, creative and engaging branding strategies that meet candidates where they are will help employers attract the best talent, while increasing awareness about an organization’s values and career opportunities.”

Social Media Management Services
From social media takeovers for brand channels, to fully owning and managing career focused social channels, HireClix’s dedicated team of digital recruitment experts strategically partners to develop customized social media plans, assisting talent acquisition teams in achieving their employer branding and recruitment goals.

“At JCPenney, even though we have an extremely sophisticated consumer marketing team, we learned quickly that you can’t treat social media channels for recruiting with the same approach,” said Shannon Taylor, talent acquisition director at JCPenney. “HireClix’s dedicated team of experts knew exactly how to design a social media strategy focused on recruiting to fit our employer brand and drive our hiring efforts. These campaigns have led to double-digit growth of our followers and engagement, and helped drive significant increases in candidate conversions. From strategy and ideation, to content creation and execution, the HireClix team has been in the trenches with us, helping to drive real-time visibility and interactions that elevate our reputation as an employer of choice.”

HireClix’s Social Media Management Services help bring employer brands and employee stories to life, taking a data-driven approach to driving organic candidate engagement opportunities. The platform-agnostic services plug into existing brand social media strategies and tools, driving consistency while creating customized content tailored to brand guidelines and goals. The new offering from HireClix includes a range of available services and features, such as:

• Strategy and planning for social
• Research-based channel selection
• Social media channel auditing
• Creative ideation and storyboarding
• Content creation and execution
• Video production and editing
• Employee profiles and testimonials
• Social media takeovers
• Onsite and pre-event channel ownership for employer brand marketing events
• Strategic alignment with DEI&B recruitment and retention efforts
• Platform-agnostic integration with various social media platforms
• Leveraging social assets for A/B testing and paid campaigns
• An integrated reporting dashboard for data analysis, ongoing measurement, and ROI

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