HireClix, a leading recruitment marketing services company, today announced its new EBN 1:1 recruitment advertising solution — the latest expansion of its Employer Brand Network (EBN) — that allows employers to leverage sophisticated consumer targeting to reach candidates on consumers sites. The new EBN 1:1 advertisements will showcase both an employer’s brand and curated job openings in local markets, turning employer brand campaigns into a source of unique, high-quality applicants.

The EBN 1:1 ad solution syncs directly to a company's job feed, automatically generating, targeting and serving real-time, job-level display ads to targeted talent. Rather than generic, "We're Hiring" job ads, candidates will be delivered targeted ads for specific open roles, nearby locations and requirements that align with their experience. By delivering a more targeted recruitment advertising campaign to a candidate who has the proper expertise and background, campaign response rates will improve and the number of quality candidates will increase. As the job market remains competitive, job seekers are evolving their behavior and looking beyond job boards for their next employment opportunity. At the same time, employers need to tap into new networks and outlets to find top talent, not just relying on active job seekers, but engaging passive candidates wherever they are engaging online – where they read news, check weather, consume media, or engage in content around their interests online. HireClix’s EBN 1:1 advertising solution gives recruiters and TA leaders the opportunity to showcase their brand across more diverse channels, engaging talent with personalized messaging where they otherwise might not be reached through more traditional job boards and recruitment tactics.

“Generic hiring ads simply aren’t enough to capture the attention of top talent anymore,” said Neil Costa, CEO and Founder of HireClix. “Just as consumers expect personalized experiences across their shopping, media, healthcare and other interactions, they want to feel as though they are being personally recruited by their next employer. Our new EBN 1:1 recruitment advertising solution blends audience data with smart targeting and great creative into relevant jobs and personalized messaging. Those job ads get delivered to the right audiences on popular consumer websites where talent is engaging online. This approach helps employers take one step closer to consumers by targeting passive candidates with jobs that make sense for their background and career path forward, giving employers a fresh and modern approach to building new talent pipelines.”

HireClix’s EBN 1:1 engine leverages the combination of a live job feed with approved marketing assets and dynamic targeting to deliver hyper-relevant recruitment ads into the marketplace across popular consumer websites. Targeting candidates while engaged on consumer sites gives employers a unique chance to create a first mover advantage while also building their brand and driving applicants to their open jobs. Additional key features include:

• Live Job Feed Integration: Dynamic creative ad units linked to the live job feed. As soon as a job opens or closes in the client's applicant tracking system, the recruitment advertising creative updates or pauses automatically within the ads.
• Precise Location Pinpointing: Advertisements automatically filter by a dynamic radius around the specific job site or priority location, eliminating wasted impressions outside viable talent pools.
• AI Based Optimization: Campaigns are continuously managed for effectiveness and efficiency by the EBN account teams, including use of AI to determine opportunities within creative, targeting and bidding.
• Targeting Passive Candidates: Uses localized demographic and professional traits to serve highly relevant job listings directly to the browsing experience of qualified passive candidates. Employers can also leverage CRM and ATS first party data to target audiences and create look-a-like audiences for campaigns.
• High Intent Candidate Retargeting: Re-engages candidates who visited the career page or abandoned an application, serving them the exact role or department they just walked away from.

“To remain competitive in today’s job market, HR Executives and talent acquisition leaders must think about building their employer brand while also filling their open roles to keep pace with changing market dynamics and evolving job seeker behavior,” Costa added. “EBN 1:1 is a truly new and innovative way to advertise jobs to today’s job seeker whether you are hiring in healthcare, retail, logistics, trucking technology, manufacturing, construction or any other industry. We are all consumers and EBN 1:1 brings an employer’s jobs directly to all job seekers in the smartest and most effective way possible.”

To learn more about HireClix’s EBN 1:1 Advertising Solution and additional EBN services, visit: HireClix Employer Brand Network.

About HireClix

HireClix is a recruitment marketing agency that provides full agency of record and strategic talent acquisition consulting services to help clients achieve their recruiting and employer branding goals. HireClix offers recruitment advertising agency services, including programmatic media buying, contract negotiations, campaign management, employer branding and creative services, as well as access to its Employer Brand Network, connecting employers with targeted audiences. HireClix also provides full career site design and development services on a state-of-the-art and secure content management system for employers, leading to enhancements in their employer brand and candidate experience. HireClix was founded in 2010 with a focus on helping clients get the best overall return on investment for their recruiting dollars and continues to be the fastest-growing recruitment advertising agency in the industry, advertising in 40+ countries around the globe for a diverse group of enterprise clients. Learn more at www.hireclix.com.

‍

Read full article here