Recently, it seems digital marketers have been plagued by the “SEO is dead” panic. With ChatGPT, Gemini, and Claude vying to become the new search overlords, many assume they no longer need Google.

But they’re wrong. Google still dominates 90% of the search engine market.

Thanks to AI SEO tools, SEO isn’t dying. It’s evolving. And markets must adapt right alongside it.

We’ve already covered Google AI Overview and how artificial intelligence has reshaped content creation, digital advertisements, and social media. Now we’re exploring how AI is transforming search.

While we won’t be attending a funeral for SEO anytime soon, strategies that worked five years ago have become obsolete today. To stay ahead of the curve, digital markets must learn how to leverage SEO with artificial intelligence ethically and effectively, and understand which tactics will prevail as we progress deeper into the decade.

The Rise of AI-Generated SEO Content

AI and search engine optimization tools have transformed the way we obtain information.

People might search Google three or four times per day. However, AI agents work tirelessly to perform numerous searches daily. It’s search on steroids.

Data is the lifeblood of AI models. And where do they get their data? Active web search and training data, which comes from the web.

As such, the demand for discoverable online content has skyrocketed, creating immense opportunities for brands to expand their reach.

AI tools are also enabling marketers to churn out content faster than ever before. With just a few prompts, they can generate blogs, product descriptions, and landing pages that are grammatically sound and keyword-optimized.

But there’s a downside.

The internet is now flooded with AI-generated SEO content, some of which is helpful, but much of it is generic or repetitive. Search engines are taking notice.

While AI can be a powerful tool for content creation, using it without strategy or oversight can lead to thin content penalties or missed ranking opportunities.

And you don’t want that.

Read the full article here.