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Sustainability is a crucial concern for HR leaders because it directly impacts various aspects of the organization, including its reputation, employee engagement and long-term viability. That’s why one of the top trends in our recent SAP Future of Work Trend Report 2024 is “Steering towards a sustainable future of work“. By promoting practices that create a more sustainable workplace, HR leaders can enhance the company’s brand image, attract and retain top talent who are increasingly drawn to environmentally conscious organizations and foster a positive work environment.
When HR leaders focus on sustainability, they must set realistic—while ambitious—goals to support the business in a sustainable fashion and with a long-term mindset. One can adopt a sustainability mindset by integrating environmental and social responsibility principles into all aspects of HR practices, from recruitment and talent development to employee engagement and organizational culture. This involves aligning HR strategies with sustainability goals, promoting eco-friendly workplace initiatives and fostering a culture of environmental stewardship and social impact.
Equally important, HR leaders should lead by example by championing sustainability initiatives, encouraging employee involvement in environmental and community projects, and integrating sustainability criteria into performance evaluations and recognition programs. By embedding sustainability into HR practices, leaders can contribute to creating a more socially responsible and environmentally conscious workforce, driving positive change within the organization and beyond.
Companies can elevate their employee benefits to support their sustainability goals, such as a car policy that promotes zero emissions. HR leaders can encourage eco-friendly commuting options—such as biking, walking, carpooling or using public transportation—which are becoming increasingly popular. Also, HR can consider offering subsidies for public transportation, providing bike storage facilities or implementing carpooling programs—tactical measures that drive tangible impact.
Sustainability in the people space goes beyond “Green HR.” Making a company future-ready as a prerequisite for sustainable business success supports a holistic people sustainability approach. When employees align with the organization’s values, culture and sustainability goals, they are more likely to be engaged, productive and committed to driving positive change.
By selecting candidates who demonstrate a passion for sustainability and a commitment to environmental and social responsibility, organizations can create a workforce that is motivated to contribute to sustainability initiatives and make a meaningful impact. Needless to say, as a byproduct, if you will, hiring employees who are a good cultural fit will foster a supportive work environment where collaboration, communication and innovation thrive, leading to increased employee satisfaction, retention and long-term success.
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