As AI and automation reshape business operations, layoffs are becoming a reality for many companies. How leaders communicate these difficult decisions can heavily impact morale among remaining employees and influence how customers, investors and the public judge the company’s values.

Generic statements and corporate spin aren’t enough to mitigate the risk of bad publicity. Companies in the midst of layoffs need to respond with transparency, accountability and a clear plan. Here, 15 Forbes Agency Council members share practical strategies for addressing AI-driven job losses in a way that protects brand reputation and preserves public confidence.

1. Own The Decision With Honesty And Humanity

AI doesn’t fire people; leaders do. If you’re automating, own it. Be human about it. Say what’s changing, why and how you’ll support those affected. Transparency, empathy and accountability are the only currencies that preserve trust when people’s livelihoods are the cost of progress. - Elijah Schneider, Modifly

2. Share A Clear Strategy For Long-Term Success

Corporate leaders need to outline a clear strategy for how automation and new processes will enable the organization to survive and thrive. The rise of AI is resulting in the nature of work changing. Because AI provides answers to complex questions that used to require manual number crunching, it enables employees to ask better questions and focus more on the complex activities of running an organization. - Tim Johnson, UPRAISE Marketing + Public Relations, Inc.

3. Be Transparent About The Bigger Vision

As companies evolve with AI and automation, it’s not about softening reality but about being clear, human and forward-looking. Innovation will always create shifts in how we work. The key is helping people see the bigger vision and adapt. Leaders should communicate with conviction, not spin. Be transparent about the company’s direction and why changes happen, and continue to invest in growth in new ways. - Danielle Sabrina, Society22 PR

‍

Read the full article here.