Speedy hiring is all the rage, according to headlines. UPS hired many of its seasonal workers within 30 minutes of their applying. Southwest Airlines filled out a crew of ramp workers with on-the-spot interviews and job offers.

But other employers quietly battled the market, scooping up candidates faster than their competitors through process excellence. In the recruiting world, there’s a name for this process: Time to hire. Also known as time to fill, this metric reflects how long it takes an employer to bring on a new person for an open job.

Hiring at top speed isn’t about bragging rights. Sources told HR Dive that an organization’s time to hire rates impact business deliverables as much as they influence candidate experience. The good news for those slow to hire? There are several steps employers can take to ramp up their hiring speed.

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