Dive Brief:

• Following the February announcement of the merger between Kronos and Ultimate Software, the joint company has announced a new, unified branding as "UKG" or Ultimate Kronos Group, set to take effect Oct. 1.
• The all-stock merger combined two of the largest companies in the human capital management (HCM) space, and two very large organizations with overlapping product and service offerings. UKG said it will "continue to bring together the best of each company's award-winning solutions — including Workforce Dimensions, Workforce Ready, and UltiPro HCM and HR service delivery solutions."
• "Our new brand is rooted in our combined passion and history of focusing on people at work," UKG CEO Aron Ain said in the company statement. "Separately, Ultimate and Kronos have proven that remarkable cultures led by inspired people drive success, and now we are together as UKG, one company with people at our core."

Dive Insight:

This merger not only brings together two giants in HCM, it is also combining two companies that have been recognized separately by Glassdoor and Fortune for having strong workplace cultures. Both were owned by the same private equity firm, which bought Kronos in 2007 and Ultimate Software in 2019.

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