Linkedin, a business and employment-focused social media platform. The platform has made three key predictions for the future of recruiting based on Gen AI’s promise to transform the way work is done.

This was based on a discussion with top talent leaders and thousands of recruiting professionals who were surveyed, and billions of data points generated on the LinkedIn platform to analyze and introduce LinkedIn’s 2024 Future of Recruiting report.

The aim is to help recruiting leaders and teams prepare for the year ahead and beyond and to avoid feeling overwhelmed by all the changes sweeping the field of recruiting.

The key issues have centered around employers demanding that workers return to the office, and the ability to fill skills gaps which are only getting harder. Navigating these trends and others has been tough.

• What the report indicates

The report offers six predictions for the future of recruiting and includes insights into some of the most important trends reshaping the talent landscape, as well as tips to help attracting, hiring, and retaining the best talent.

However this article will focus on three of the predictions. Here’s a preview of some of the predictions covered in the report:

• AI will supercharge recruiting

One significant finding from the report is the extent to which talent professionals believe generative AI will revolutionize recruiting.

Although only 27% of the talent professionals surveyed by LinkedIn are currently using or experimenting with generative AI, 60% are optimistic about its potential in recruitment.

Additionally, the number of recruiters who have enhanced their profiles by adding AI skills increased by 14% last year.

Recruiting professionals recognize the potential of generative AI to significantly enhance both the speed and outcomes of their efforts.

The survey highlights that the greatest benefit for those using generative AI is the ability to draft job descriptions more quickly and easily. Furthermore, recruiters appreciate AI’s capacity to automate routine tasks, freeing them up to focus on more rewarding aspects of their roles.

As understanding of generative AI deepens, talent leaders anticipate its adoption will accelerate over the coming year, with recruiting teams employing the technology in diverse ways, from sourcing candidates to personalizing outreach and matching internal candidates with vacancies.

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