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Technology

No more walls of text: How video content keeps teams informed and invested

Morning Brew Creative Studio

July 1, 2025

Technology

No more walls of text: How video content keeps teams informed and invested

Morning Brew Creative Studio

July 1, 2025

Photo by Jason Goodman on Unsplash

HR teams put a lot of work into creating helpful, relevant onboarding and training docs. And when no one actually uses them, it can feel like a huge (and frustrating) waste of time.

Of course, static decks and endless meetings don’t serve their intended users either. How can HR teams reach people better? And how can employees access that vital information more easily? The answer begins where those outdated decks end.

Loom is changing the game of employee onboarding and development. Their video communication app lets users record and share videos quickly and easily. Let’s explore some of the ways Loom can show up and help out.

Onboarding new hires

Think back to your own onboarding experience. Did you pair up with a dedicated HR team member to learn the company’s values, culture, and work processes? If so, that person probably spent hours scheduling, creating materials, and running that call.

But as companies grow (a good thing), HR teams can’t sustain that kind of one-on-one onboarding. Loom found that over two-thirds of HR leaders claim the biggest challenge with onboarding is finding the time to dedicate effort to onboarding new hires.

Loom offers a solution. It allows teams to create videos that can be recorded once and shared over and over, helping HR teams and new hires use their time more efficiently. Onboarding content can include brief intro clips of team members, resource walk-throughs—anything to help them feel welcome and get acclimated.

That means when you do meet with new hires live, they have foundational context when they show up to that meeting. So your time spent together is less about walking through deck slides and more about actively engaging and asking questions.

Of course, processes and companies change over time. But that’s NBD since Loom will soon let you insert new clips anywhere in your videos. So you can update information, add new context, and fix outdated elements over time to keep the content relevant and useful as things shift.

Training new and existing employees

Training, delivered via async video, can be a huge help in getting multiple teams up to speed at once without coordinating multiple schedules across time zones. But it can sometimes feel like you need a cinematography degree to create training videos.

That’s where new Loom features really shine. You can now add backgrounds and overlays—like arrows, shapes, and text—to make content look professional and help viewers hone in on what matters most.

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Read the full article here: 

Loom makes it easier for teams to share information visually.
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