If you’re an HR professional worried that valuable talent is heading for the exit, raising pay is often seen as the most promising mechanism for keeping employees around.

That’s still the case, according to a new report from the American Opportunity Index (AOI), which measures how large US employers “drive economic mobility and positive career outcomes for their employees.” In a survey of more than 500 employees of Fortune 500 companies conducted by AOI in October, “competitive wages and benefits emerged as among the highest priorities,” according to a report released on Nov. 30.

But HR leaders shouldn’t overlook another powerful retention lever, the report found: Promoting workers from within.

Internal promotion can drive retention. The AOI survey found not only that employees prioritize competitive wages and benefits, but also “lots of opportunity to advance in the workplace.” Some 92% of workers surveyed rated this as important or very important.

This bears out in AOI’s employer rankings, which draw upon data from a variety of sources including Glassdoor, Lightcast, and the Burning Glass Institute, one of the founding partners of the index. Employers with a “strong track record of internal promotion” tended to see this driving retention, AOI found.

Taken together, high pay and promotion can help both attract and retain workers, AOI posits.

“Pay is important, but it's not singular in what drives employees to stay,” Matt Sigelman, president of the Burning Glass Institute, told HR Brew. “When we looked at what correlated with retention, promotion was a close second, in terms of the effect that it had.”

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