Prompt engineering is the process of structuring or creating an instruction to produce the best possible output from a generative AI model. Industries such as healthcare, banking, financial services, insurance, and retail all have use cases for prompt engineering, says the report. Prompt engineering serves various applications, including content generation, problem-solving, and language translation, among others, and helps genAI models respond to a range of queries, it says.

Factors driving the market growth in prompt engineering include technological advancements in genAI and related fields, along with the growing digitalization and automation in various industries. The report says the growing adoption of AI— especially natural language processing (NLP)—is boosting the demand for prompt engineers.

Prompt engineering certification and hiring

As software developers and others integrate prompt engineering into their AI-enabled workflows, professional courses and certifications are bridging the knowledge gap, and some hiring managers are taking notice.

A multitude of prompt engineering courses and certifications offer candidates the opportunity to learn new skills in artificial intelligence, genAI, and other areas. Such courses or certifications can make a job applicant more attractive to organizations looking to hire people with these types of skills.

“Prompt engineering certifications can have a huge impact on the hiring process,” says Jason Wingate founder and CEO of Emerald Ocean, a holding company. As prompt engineering is fairly new, human resources can’t rely on years of experience or the completion of a four-year degree in prompt engineering, Wingate says, so certifications become the next best thing.

“We are at the early stage of how prompt engineering certifications get included in the recruiting process,” says Neil Costa, founder and CEO at HireClix. a global recruitment marketing agency. “I think it’s important that formal education programs and certifications are spawning and rapidly evolving, so there can be a measure of validation in this new area of skill development.”

John Yensen, president of managed IT services provider Revotech Networks, says prompt engineering certifications can have a large impact on the hiring process, but their value largely depends on context.

“For example, in industries where AI drives automation, customer support, or even content generation, certified professionals might stand out more,” Yensen says. “With that said, hands-on experience demonstrating real-world problem-solving skills with AI stands out even more. Of course, certifications can help verify a candidate’s foundational knowledge. But hiring managers will still look for practical expertise.”

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