



Recruiting News Network
Recruiting
News
OperationsThe Recruiting Worx PodcastMoney + InvestmentsCareer AdviceWorld
Tech
DEI
People
People on the Move
The Leaders
The Makers
People
People on the Move
The Leaders
The Makers
Brand +
Marketing
Events
Labor +
Economics
SUBSCRIBE





Hiring Intel

The “Dos and Don'ts” to Get More Organic Candidate Traffic

April 11, 2024

Hiring Intel

The “Dos and Don'ts” to Get More Organic Candidate Traffic

April 11, 2024

Photo by Glenn Carstens-Peters on Unsplash

Everyone wants more free candidate traffic—it's like the holy grail of an inbound recruiting strategy. To help you implement, operationalize and measure your organic success, here are our latest DOs and DON'Ts.

In our last post, we explained how adopting an organic-first strategy can take your easy-to-fill jobs off the table with zero media investment.

That leaves your budget to be tactically deployed, focusing on jobs where there is a high competitive demand for candidates or where your reach has to be extended beyond what the organic sources will natively provide.

While this sounds like a no-brainer, the operational details of how to get organic candidate traffic at scale are considerably more complex. How you go about it means the difference between a slow candidate trickle and a firehose!

It's worth learning the rules. Executed properly, an organic-first strategy could fill between 50 and 90 percent of your jobs without any media investment. Your organic candidate traffic will increase significantly, the quality of hires will go up, the velocity of hires will increase, and most importantly, you'll meet your hiring goals

Let’s dive in.

How do job boards think about organic listings?

Job boards use organic listings in three ways:

  1. To fill a gap. These are jobs that serve a group of candidates that come to their site or that they want to come to their site, but there isn't enough paid job inventory to cover the demand.
  2. To drive a behavior change. Sometimes, job boards will use the “carrot” of organic traffic to make employers change their posting behaviors. For example, by cleaning up titles, adding salary information, formatting shift data, or leveraging the native apply buttons, those employers are rewarded with free candidate traffic.
  3. To enhance their offering. Job boards will also use organic traffic to provide additional value and make their overall suite more valuable, aligning with their customers’ business goals.

Most job boards will approach organic from more than one perspective. Often, you can figure out what the motivation is based on what sort of guard rails and results you get from the organic listings.

But the main point here is this: job boards deploy organic strategically. And that means you need to approach your acquisition of organic traffic strategically as well.

Read full article here

Everyone wants more free candidate traffic—it's like the holy grail of an inbound recruiting strategy.

What we're reading

‘We’re all fighting the giant’: Gig workers around the world are finally organizing

by
Peter Guest
-
rest of world

Gig workers are connecting across borders to challenge platforms’ power and policies

Got Zoom fatigue? Out-of-sync brainwaves could be another reason videoconferencing is such a drag

by
Dr. Julie Boland
-
The Conversation

I was curious about why conversation felt more laborious and awkward over Zoom and other video-conferencing software.

How to Purchase an Applicant Tracking System

by
Dave Zielinski
-
SHRM

Experts say the first step in seeking a new ATS should be to evaluate your existing recruiting processes.

View All Articles

Events

Hire Virtue's Hiring Blitz & Job Fair

Houston, TX
-
to
August 6, 2025
View All Events
Related Articles

AI screenings, budget cuts, and burnout: What’s really behind advertising’s hiring disconnect

Kimeko McCoy

June 13, 2025

If Hiring Managers Aren’t Prioritizing Their Open Role, Try This

Brendan Browne

June 12, 2025

© 2024 recruiting news network.
all rights reserved.



Categories
Technology
Money
People
TA Ops
Events
Editorial
World
Career Advice
Resources
Diversity & Inclusion
TA Tech Marketplace
Information
AboutContactMedia KitPrivacy Policy
Subscribe to newsletter
