Technology has taken a primary role in talent acquisition.

If we look back in time, not so long ago, finding the right talent meant pounding the pavement (for candidates) placing ads in newspapers, and making tons of phone calls. Today, looking for jobs and seeking talent is as simple as consulting the internet.

Beyond that, we have AI and automation that can vet resumes, assist with the screening process, and ensure everyone is updated on progress. We’ve certainly come a long way. The future is sure to hold even more exciting developments. Here’s an idea of what you can expect.

Digital Recruitment Marketing

This approach integrates social media and online advertising to extend reach in talent acquisition efforts. Just as companies develop customer personas, they must also develop candidate personas to understand which channels applicants are likely to use so they can approach them where they are. It also helps organizations fine-tune branding messages in job ads ensuring they find candidates that align with their culture.

Rapid Recruiting to Enhance the Candidate Experience

Although companies have access to AI and automation to keep candidates posted on the hiring process, 75% of applicants say they never hear back from an employer, whether it be after applying or after interviewing. This type of feedback can lead to reputational damage.

Employers now focus on a more rapid recruiting process by integrating mobile capabilities and streamlining processes. Quick hiring and elimination ensure candidates don’t wait days or weeks to hear back from a company. It means organizations have an answer right away (and hopefully keep candidates in the loop).

Faster hiring systems also boost candidate engagement and get companies back to full productivity sooner reducing losses.

Data-Driven Recruiting

Data-driven recruiting is a trend that’s expected to grow in the coming years. It utilizes data to provide organizations with marketing analytics, budgeting needs, and recruitment metrics. They can use this information to make quicker, more informed hiring decisions.  

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