When you think of Equifax, you probably picture credit reports. But Equifax is more than just financing—and it’s planning new ways to support employees long term.

On April 21, HR Brew hosted The Talent 2030 Collective, featuring conversations about the future of the workforce and how it intersects with data, compliance, and more. Morning Brew Inc.’s own Kyle Hagge chatted with a panel of pros from Equifax, including Chris Johnson, SVP + general manager of employer services; Bart Lautenbach, SVP + general manager of talent solutions; and Stefani Steinway, SVP of HR.

They discussed how a company best known for credit reporting is using AI to innovate the hiring and employee experience. Here’s what you missed.

Building trust in an AI-driven marketplace

Hagge kicked off the conversation with a deep dive into trust among candidates, employees, and employers in the AI age.

“There’s this adage: ‘Trust but verify,’” Hagge said. “By 2030, people could be able to use AI to create work history that is inaccurate, perfect resumes, and we’re even seeing 'deepfaked' preliminary video interviews. I’m curious what you think about having a really good candidate experience that doesn’t feel like a forensic audit but still makes sure [their history] is true?”

“Gartner would say that by 2028, 1 in 4 job seekers will be completely fake,” Lautenbach said. “There’s another stat that says 71% of HR professionals have experienced some level of misleading resumes or background information. I was surprised it was that low.”

Lautenbach explained that AI creates both a security and productivity issue for HR teams. From issues verifying credentials to fake resumes jamming up the hiring process, AI leveraged in the wrong ways complicates HR’s job.

“[It’s important to] make sure that you’ve got something that can verify employment, identity, and education credentials,” Lautenbach said.

“When I think about how we’re going to fight deepfakes and how we’re going to handle difficult AI situations, we sit with our HR team as we do product development to talk to the practitioners,” Johnson said. “We ask them how they’d like us to build things, and we think it’s one of the benefits of our process.”

Equifax reports a 45% increase in the number of applications they’re receiving in the US.

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