Planning a successful hiring event begins well before you book a venue or launch a campaign. To improve each event and demonstrate return on investment (ROI), you need to collect, analyze, and act on key performance metrics. The right data reveals what worked, what didn’t, and where improvements are needed. In 2025, when recruiting budgets are tight and competition for talent remains high, data-driven hiring events are a necessity.

What should you measure to determine the success of your event? We have a guide to the hiring event metrics that matter most for today’s talent acquisition professionals, along with tips on how to use technology to get the most from your data.

Start with a Strategy and Set Benchmarks

Before your next hiring event, take time to review data from previous events. If you are just starting, use your first event to establish a baseline. A successful strategy begins with clearly defined goals and measurable performance indicators. Key data points to track include:

• Number of event registrants
• Number of actual attendees
• Number of applications or resumes submitted
• Percentage of qualified candidates
• Interviews scheduled during or after the event
• Job offers extended and accepted
• Hires made from the event
• Retention rates for event hires (such as at 30, 60, and 90 days)

Establishing benchmarks for these metrics allows you to evaluate your performance over time and make informed decisions moving forward.

How Technology Improves Hiring Event Results

Modern event platforms and recruitment tools can make it easier to manage data, often in real time. Technology can help improve outcomes and enhance the candidate experience in several ways, including:

• Targeted Promotion: Using programmatic advertising and customer relationship management (CRM) tools, you can reach the right audience and reduce cost per attendee while improving candidate quality.
• Automated Communication: With automated emails and text reminders, you can increase attendance and ensure candidates arrive prepared.
• Streamlined Registration and Application: Mobile-friendly sign-ups and QR-code applications reduce friction and improve conversion rates.
• Live Event Dashboards: Real-time dashboards help recruiters track performance, such as check-ins and interviews, and make quick adjustments during the event.

‍

Read full article here