iCIMS just bought some video. In what will likely be a long week of m&a news (year-end, recession, entire business models collapsing and reforming, etc), this one stands out already. iCIMS has long been a strength in the ATS space, and began its serios expansion towards the front-end of the candidate experience with their acquisition of TextRecruit. That was a seriously smart move, and a great deal. Then they went with a CRM purchase, acquiring Jibe in 2019.

RNN reached out to Susan Vitale, CMO of iCIMS, for her perspective. She told us: "We love the Altru team and the tech -- there are a lot of opportunities to use it beyond career sites, though that's a prime first stop especially given the limited opportunity employers have to produce and refresh employer brand content right now given WFH. No video shoots on site means companies need alternatives & this is ideal. I think in the near future brands that don't have this will seem really dated.  We also see great opportunity to use Altru across onboarding, talent mobility programs, etc. As a longer term horizon we see this as a critical component to a content layer that we could even open up to partners and third parties."

Video may well maketh the ta-rock star in 2020. Here's the press release:

iCIMS, the Talent Cloud company for recruiting, today announced the acquisition of mobile video platform, Altru Labs. This acquisition further expands iCIMS’ market innovation and leadership with interactive employee-generated content that changes career sites from static to dynamic sources of engagement and interactivity.  Now, iCIMS customers can showcase their brand identities with employee-created videos that improve candidate conversion, engage internal talent, and increase hiring ROI.  

“I’m excited for our customers to see firsthand how Altru’s innovative storytelling technology can transform how they engage world-class talent with compelling, user-generated video content,” said Steve Lucas, CEO of iCIMS. “Together, we’re offering a robust solution that the market has never seen before during a time that it’s needed most. We’re leaning in on technology that is critical to HR transformation and modern talent acquisition, and are thrilled to deliver the next generation of digital talent engagement.”  

Altru is an award-winning, mobile-first video platform that empowers employee-generated storytelling to enhance the candidate, employee, and recruitment marketing experience. Based in New York, Altru delivers a mobile-first platform that enables organizations like Target, PwC, Intuit, L’Oréal, and Box to create and nurture authentic relationships with their candidates by producing content driven by audience intent.  

“The most effective and compelling way to tell your brand story is through your own employees,” said Alykhan Rehmatullah, CEO and co-founder of Altru. “Coming together with iCIMS, the market leader, helps us accelerate that vision so employers around the world can attract and engage top talent with authentic, user-generated video content.”  

With the acquisition of Altru, iCIMS customers will have the ability to easily capture, edit, brand, approve, and distribute employee-generated video content to use on corporate websites and social media, as well as through email and text campaigns. Similarly, Altru’s customers – enterprise companies leading the world’s digital transformation – can seamlessly plug into the Talent Cloud to more effectively attract, engage, hire, and advance world-class talent.

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