Want to prevent your partner from screaming at the television when they’re favorite football team is losing?

Hide the TV remote on the second page of Google’s search results. With 75% of users never going past the first page, you’re almost guaranteed the remote won’t be found.

However, brands looking to expand their reach want—and need—to be easily found, and SEO helps them achieve this. But to boost online visibility, you need to get it right.

So, what is SEO, and how can it help drive traffic to your website? This beginner’s guide to SEO breaks down the basics in simple, actionable terms, so you can ensure your business will always be found, unlike that remote.

What Is SEO?

SEO, or search engine optimization, is the practice of optimizing your website’s content and technical aspects to rank higher in search engine result pages (SERPs), especially on Google. When someone searches for a product, service, or answer to a question, SEO ensures your site appears among the top results.

Search engine optimization is especially crucial for companies seeking to attract local customers, as 72% of people use Google to find local businesses.

Effective SEO helps you connect with people who are already searching for what you offer, making them more likely to convert into customers.

If you're new to SEO, our Digital Marketing FAQs blog is a great starting point for your journey.

Why SEO Matters for Business Growth

Roughly 68% of all online experiences begin with a search engine. And if your business doesn’t appear within the first few search results, chances are potential customers won’t see it.

SEO amplifies visibility and reach. It also:

Builds Trust and Credibility

Websites that appear on the first page of search results are generally perceived as more trustworthy. A strong SEO strategy helps establish domain authority, improves brand visibility, and builds user confidence.

Read the full article here.