In today's competitive job market, attracting top talent is crucial for any organization. But with countless job boards and online resources, how do you ensure qualified candidates find your company's career site? More specifically, how do you ensure that qualified candidates are finding the appropriate and relevant jobs on your company’s career site?

The answer: Search Engine Optimization (SEO).

SEO isn't anything new or flashy but should be a fundamental pillar in ensuring that your organization is successful at attracting the right candidates. When applied correctly, SEO can become your secret weapon for building a strong employer brand and attracting the best fit for your open positions.

Like an architect building a new home, your career site should be built with a focus on structure, organization, visibility, and accessibility. HireClix knows the importance of building a strong career site. A key component of this process that is often overlooked is the optimization of the site toward candidate searches to maximize career site traffic.

Outside of designing your career site to be structurally sound and as user-friendly as possible, SEO also plays a crucial role in steering relevant audiences to your career site. SEO does this through multiple avenues:

Prominent Visibility in Candidate Searches

Job seekers rely heavily on search engines to find their next opportunity. By optimizing your career site with relevant keywords and phrases towards the jobs you offer like "software engineer careers" or "registered nurse jobs," you increase your chances of appearing at the top of search results.

The HireClix 2023 Candidate Experience survey found that 40% of candidates turn to Google to research potential employers. Additionally, nearly a third (28%) of users navigate directly to a company's career site versus going to a job board to learn more about an employer. This highlights the critical role SEO plays in attracting top talent.

Remember, the higher you rank on search engine results pages (SERPs), the more likely candidates are to discover your company's career site.  A well-structured career site optimized for search engines ensures you're at the forefront when candidates seek their next career opportunity.

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