ZoomInfo, a brand which got its foundation servicing the recruiting industry before pivoting its focus to sales and marketing solutions, has been moving back towards recruiters over the past few years. The company's product - a platform for people and company data which utilizes AI technologies to harvest information it then repackages and sells access to - has been increasingly been competing head-to-head with other sourcing tools such as SeekOut and HireTual.
With their acquisition of Comparably, which was just announced, they are bringing in a recruitment marketing and employer branding platform. The goal is to enable companies to proactively attract and engage top talent via additional branding and automation solutions. ZoomInfo is hoping that the combination will deliver one of the most powerful talent solutions on the market.
Comparably competes directly with Glassdoor, a Recruit.com company, as destination for employee reviews and salary data. Their platform provides employers with solutions to amplify and enhance their employer brand and recruitment marketing with custom content, search engine optimization, and media recognition through Comparably’s Best Places to Work Awards series.
“The seismic shift in work accelerated by the COVID-19 pandemic has fueled The Great Resignation. It’s never been so difficult to hire top talent,” said ZoomInfo Founder and CEO Henry Schuck. “ZoomInfo is committed to helping companies recruit talent more effectively. Comparably is a unique platform trusted by employees and businesses as a source of truth on company cultures, and it provides vital solutions to amplify a company’s employer brand. By combining Comparably with TalentOS, ZoomInfo will evolve how candidates are sourced and hired and will help companies convert more of their talent pipeline.”
“Job seekers are more educated and discerning than ever before, and companies are going to unseen lengths to recruit candidates of all backgrounds and skill sets,” said Comparably Co-Founder and CEO Jason Nazar. “Comparably has distinguished our brand as a unique data asset reflecting fair and accurate company cultures and the most popular SaaS platform for employer branding and recruitment marketing solutions. Partnering with ZoomInfo is an incredible opportunity to continue to support millions of employees and thousands of businesses and to help revolutionize how the modern challenges of recruiting are solved.”
With more than 11 million job openings across the U.S., hiring talent in today’s highly competitive job market remains a challenge. Direct sourcing has surpassed traditional job boards as one of the most effective hiring strategies, and top candidates now expect an understanding of employee benefits and experiences before applying to a job. Comparably’s suite of solutions helps companies manage their employer brand and promote their workplace culture on multiple platforms, including career sites, social media, search engines, and job boards, while simultaneously educating job seekers as they evaluate companies for potential fit.
The acquisition of Comparably adds another source of company, employee, and customer data to ZoomInfo’s data and intelligence. ZoomInfo plans to use Comparably’s unique proprietary data to further build their TalentOS product into a best-in-class talent platform by enriching recruiter search options and providing recruiters with access to millions of quality candidates and employer brand solutions. With Comparably, TalentOS adds the potential for companies to engage and hire candidates with much more sophistication and influence.
ZoomInfo has evolved their former RecruitingOS into TalentOS to better reflect the breadth and dynamic nature of its solutions for human resources, recruitment, and talent management professionals. Since its release in June 2021, TalentOS has been implemented at more than 1,000 companies, while ZoomInfo saw TalentOS revenue grow in Q1 2022 by more than 50% compared to Q4 2021. With over 20 million global visitors in 2021, Comparably serves a large portion of the Fortune 500 as customers.
Financial terms were not disclosed. The acquisition is not expected to have a material impact on the full year 2022 financial results for ZoomInfo.