Engaging candidates effectively is crucial in today’s competitive recruitment landscape, so we’ve gathered insights from industry experts, including recruitment consultants and managing directors. From maintaining transparency and regular check-ins to engaging candidates via social media, discover the top ten specific communication strategies that have kept candidates interested throughout their recruitment journeys.

Maintain Transparency and Regular Check-Ins

Transparency and constant check-ins with both hiring teams and candidates are very helpful with keeping candidates engaged. You want to ensure that you have a quick communication channel and a clear timeline with the hiring team to provide updates to your candidates.

However, we work with people, and things may arise on both sides. If they do, candidates notice when a recruiter proactively reaches out to them, even when there is no real update and the decision is still pending. Instead of them being worried about whether it is okay to send you a follow-up message, be the one who reaches out first to check in with them, provide an update, and learn about any new developments from their side.

In my opinion, it is all about the relationship that you build along the way. You want to ensure that all parties involved trust you enough to provide clear and timely updates for you to be able to relay these to the other side and facilitate a smooth process.

Implement Micro-Communication Tactics

Micro-communication. There is nothing worse than not communicating with candidates throughout the recruitment process—ghosting should be left in the past. Micro-communication means keeping candidates informed of their position in the application process. People are used to small bites of information and being updated—recruitment is no different. You let them know about the steps in the process, any potential delays, deadlines, or developments, how many candidates are still in the process, and about the next activities.

This does not mean that you overwhelm the candidate with information. On the contrary, the candidate feels confident and valued and does not have the extra stress of missing something.

This also includes sending timely rejection letters and honest feedback about their application. Modern ATS solutions like Teamdash help automate this micro-communication, which leads to a better candidate experience and engaged candidates.

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