In a competitive job market, making your company’s job postings stand out requires more than just a generic list of duties and benefits. Human resources professionals are increasingly focusing on creating compelling employer branding and leveraging social media to attract top talent.

Below, Forbes Human Resources Council members share helpful recruitment marketing strategies that not only attract qualified candidates but can also build a strong pipeline of future talent. From offering personalized candidate experiences to showcasing growth opportunities, here's how your business can differentiate itself from the competition.

1. Leverage Employer Branding

Leverage employer branding as well as employees to tell their stories and share their experiences. This approach focuses on attracting and engaging future candidates by showcasing your company's cultures, values and employee experiences. This approach helps to both attract and build relationships with future talent. - Clare Stephens, NTT DATA

2. Understand The Difference Between Job Postings And Job Descriptions

Job postings differ from job descriptions, and many companies don't realize that. Ensure that the job postings are attractive, outline key areas for the role and embed the employee value proposition within the postings. - Jake Zabkowicz, Hudson RPO

3. Post The Job In Uncommon Places

Stand out from the fray by both attracting and polarizing. Try being less "vanilla" and a little more edgy instead. Stand out with your target talent market by giving the real story about the work, culture and mission. This naturally deflects talent you’re not targeting. Post the job in less common locations, attracting less common talent. Think about where the talent lives and works and how you can get your posting in front of them. - Graham Peelle, Endeavor Strategic

4. Highlight Your Standout Offerings

Highlight what stands out for your company. Do you offer competitive or unique benefits? Discuss those in detail in creative ways on your career page and succinctly in the job description. Are you a remote-first company that offers flexible schedules? Highlight that. Do an analysis of what makes your company stand out and be sure to showcase any unique selling points in multiple forms. - Erin ImHof, CertiK

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