Jobs boards are essential tools for recruiters. From the leading sites like Indeed and LinkedIn to an array of industry-specific niche boards, these sites remain the top source of interested job seekers.

Even as hiring and job posting has slowed down, the job board market is thriving, and the industry remains fiercely competitive.

Neil Costa, CEO at HireClix, a recruitment marketing agency based in the Boston area, discussed jobs boards and job advertising trends for 2024 with SHRM Online.

SHRM Online: What are some of your predictions for the job board industry this year?

Costa: The job board industry is ripe for consolidation. Talent acquisition tech companies, including job boards, went through a bunch of layoffs in 2023. So, if I was at the corporate development team at Indeed or LinkedIn, I would be thinking about where I could pick up value before the market picks up steam again.

There is some opportunity this year for the two job site giants to innovate through acquisition. That could come in the form of grabbing a job board like Monster or CareerBuilder if the price is right or grabbing some of the leading sourcing technologies like SeekOut or HireEZ. There’s exciting innovation happening there, and they could be successfully embedded into Indeed Resume or LinkedIn Recruiter.

Each year that goes by, Monster and CareerBuilder are brands that fade more and more. When you mention Monster to someone from Gen Z, they’re thinking energy drinks, not jobs. They are still hanging on, but there is good value in those two brands that someone could scoop up.

There are a ton of smaller job boards out there, as well, and some of them find it hard to get attention from HR buyers. Indeed or LinkedIn could buy up some of those boards and create an internal network of sites, the way that Indeed did with SimplyHired in 2016.

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