Prioritizing shared interests, focused attraction, and meaningful engagement can go a long way in attracting top talent, reducing turnover, and enhancing profitability, Dan Fish, Chief Creative Officer, Maximum points out.

Employees are the root of all value creation for every organisation. This makes culture and people processes the keys to unlocking competitive advantage. And that means for your organisation to thrive, your human capital must be managed as carefully as your financial capital.

This is where employer branding can help. LinkedIn found that companies with strong employer brands see up to 50% lower cost per hire and up to 28% higher retention. This is a clear sign that a strong employer brand is not just a nice-to-have, but a precondition for organisational success.

94% of Glassdoor users are job seekers actively looking for new jobs or are open to new opportunities. So, you have a massive opportunity to attract high-quality talent. Good employer branding is all about turning business plans into viable, effective, efficient talent plans, and bringing them to life where they can have the most impact.

And so, where to start? Build from the brand out. With data to guide your decisions. And employees and candidates at the centre of your focus. Do that, and you’ll not only attract and engage high-quality talent; but you can expect to see greater efficiency in your hiring processes and increase the value-add of HR to your business, too.

The three elements of employer branding

1. Shared interest: Identifying and defining a value proposition that unifies business priorities with employee motivations.
2. Focused attraction: Using that value proposition to develop creative communications that attract and inspire the right people.
3. Meaningful experiences: Embedding the themes and ideas expressed in your value proposition into the workplace, enabling teams and individual employees to experience them in their day-to-day.

The benefits of employer branding
Effective employer branding not only attracts top talent, reduces turnover, and enhances employee commitment, but also contributes to a 12% increase in profitability. Using it in your organisational or HR processes can benefit you in multiple ways.

Here are three broad ways that employer branding can benefit your organisation.

1. See clearer
A good employer brand defines who you are and presents you in the best light to the right people. This is especially helpful to the 84% of job seekers who say that an employer’s reputation influences their decision when applying for jobs.

Moreover, it will also make you more visible to the 80% of the workforce not actively looking for work. So that when they do, they think of you.

Where to start: Initiate thorough research—quantifying surveys, data analytics, and qualitative interviews to benchmark data. Gain insights into your current standing as an employer, understand perceptions, and identify employee motivations.

‍

Read full article here