Does a photo really speak a thousand words? If it’s about your workplace, then yes.
Just like every other piece of recruitment marketing content shared with candidates, a photo lets candidates put themselves in the shoes of someone who works at your organization. Potential candidates can envision themselves working there (or not, which is good too). Don’t miss this simple, yet powerful, opportunity.
Here are a few quick tips on what to do (or, not to do) when choosing the photos you use for your career content.
The best way to provide candidates with insight into your organization is to use real employees. And, to capture them in real work sites. Step away from the stock photography sites - everyone has seen those people. Often.
The photos you choose to populate your career site and social channels should speak to what it is like to work at your organization. Quick pro tip: Don’t ask your photo subjects to dress up for photo day — tell them to come as they usually do. Even something as simple as how team members are dressed can demonstrate a lot about your culture to candidates.
Where you work is perhaps third only to “What you do” and “Who you do it with” on the list of candidate priorities. So, providing an authentic lens into your workspace — be that cubicles, a gym, or a factory — better helps candidates visualize themselves in your space.
Yes, you can give insight into the distributed team experience with photography, as well as video. Therefore, include images of home offices, screen-grabs from virtual team meeetings and more to communicate hybrid on-site and at-home work cultures. The presence of photography content in this vein is important to candidates searching for information about virtually-connected teams.
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