The pressure is on for businesses to tap into prospective employees’ interests as the job market remains hot. Factors such as remote work becoming the new normal, rising salary expectations and shorter hiring cycles are all reshaping the workplace, titled in employees’ favor. Organizations are refreshing traditional employee value proposition (EVP) strategies to stay competitive and attract top talent. Employees’ values have evolved, and many workers are no longer willing to stay with organizations if their needs and values are not aligned.

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