Step 1: Collect and Analyze Your Data

Data is the foundation of effective recruitment planning. Start by reviewing key metrics such as apply rates, cost-per-click, cost-per-application and cost-per-hire.  

Leveraging your own historical data allows you to benchmark your recruitment funnel, evaluate trends, and inform smarter decisions. Next, see how you stack up with your competitors using tools such as the Appcast Benchmark Report or Labor Market Snapshots.  

Step 2: Set, Define, and Prioritize Goals

With your data in hand, the next step is to clarify and prioritize your recruitment goals for the year ahead. Some ideas to help get you started could include:

• Increased volume of candidates to help support hiring needs  

• Better quality candidates for hard to fill roles

• Higher conversion rates to optimize your recruitment marketing budget

• Improved brand awareness to help engage passive candidates  

Align your goals with your organizational priorities to ensure your recruitment strategy supports broader business objectives. Clearly defined goals pave the way for smoother execution and measurable success.

Step 3: Optimize Your Recruitment Marketing Channels

The right mix of media channels will help you to build awareness, generate leads, grow talent communities, and drive applications. Be sure to leverage traditional media, job boards, search and display, and social media to reach the widest audience and maximize your budget. To measure your success, identify your apply goals for each campaign, keeping in mind that they will vary depending on the channel.  

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