



Recruiting News Network
Recruiting
News
OperationsThe Recruiting Worx PodcastMoney + InvestmentsCareer AdviceWorld
Tech
DEI
People
People on the Move
The Leaders
The Makers
People
People on the Move
The Leaders
The Makers
Brand +
Marketing
Events
Labor +
Economics
SUBSCRIBE





Brand + Marketing

5 Ways to Promote Your Employer Brand on LinkedIn

March 27, 2024

Brand + Marketing

5 Ways to Promote Your Employer Brand on LinkedIn

March 27, 2024

Photo by Amy Shamblen on Unsplash

People want to join companies with a strong employer brand. In fact, 75% of job seekers consider an employer’s brand before they apply for a job and almost six in 10 employees choose a workplace based on shared values.

Because of that, employer branding remains a critical priority for talent acquisition teams and 57% of recruiters are predicting their investment in employer branding will increase in the coming year, according to our 2024 Future of Recruiting report.

As talent acquisition teams face competition from other companies, difficulty finding candidates with the right skills, and the challenge of engaging a new generation of workers, employer branding is key to helping your company stand out.

LinkedIn offers many ways to showcase your employer brand to attract and hire qualified candidates to your team. Here are five tips to get started:

1. Optimize your LinkedIn Company Page

Your free Company Page is the cornerstone of your employer branding efforts on LinkedIn. Keeping it up-to-date provides your candidates with the information they need to know about your organization.

Take advantage of all the features to promote your employer brand and attract the right talent to your team:

  • Complete your Page. Pages with complete information get 30% more weekly views, effectively widening your available talent pool. Make sure your Page has all the basics: a logo, cover image, overview, website URL, industry, company size, location, and a call-to-action button. Collaborate with your marketing team, if applicable, to help ensure that any additions or changes you make will continue to serve your organization’s goals.

‍

Read full article here

75% of job seekers consider an employer’s brand before they apply for a job.

What we're reading

‘We’re all fighting the giant’: Gig workers around the world are finally organizing

by
Peter Guest
-
rest of world

Gig workers are connecting across borders to challenge platforms’ power and policies

Got Zoom fatigue? Out-of-sync brainwaves could be another reason videoconferencing is such a drag

by
Dr. Julie Boland
-
The Conversation

I was curious about why conversation felt more laborious and awkward over Zoom and other video-conferencing software.

How to Purchase an Applicant Tracking System

by
Dave Zielinski
-
SHRM

Experts say the first step in seeking a new ATS should be to evaluate your existing recruiting processes.

View All Articles

Events

Hire Virtue's Hiring Blitz & Job Fair

Houston, TX
-
to
August 6, 2025
View All Events
Related Articles

Authenticity in Action: How to Track Employer Brand Effectiveness.

Erin McCallister

June 13, 2025

Best Recruitment Marketing Strategies to Attract Top Talent

Dice

June 5, 2025

© 2024 recruiting news network.
all rights reserved.



Categories
Technology
Money
People
TA Ops
Events
Editorial
World
Career Advice
Resources
Diversity & Inclusion
TA Tech Marketplace
Information
AboutContactMedia KitPrivacy Policy
Subscribe to newsletter
