People want to join companies with a strong employer brand. In fact, 75% of job seekers consider an employer’s brand before they apply for a job and almost six in 10 employees choose a workplace based on shared values.

Because of that, employer branding remains a critical priority for talent acquisition teams and 57% of recruiters are predicting their investment in employer branding will increase in the coming year, according to our 2024 Future of Recruiting report.

As talent acquisition teams face competition from other companies, difficulty finding candidates with the right skills, and the challenge of engaging a new generation of workers, employer branding is key to helping your company stand out.

LinkedIn offers many ways to showcase your employer brand to attract and hire qualified candidates to your team. Here are five tips to get started:

1. Optimize your LinkedIn Company Page

Your free Company Page is the cornerstone of your employer branding efforts on LinkedIn. Keeping it up-to-date provides your candidates with the information they need to know about your organization.

Take advantage of all the features to promote your employer brand and attract the right talent to your team:

• Complete your Page. Pages with complete information get 30% more weekly views, effectively widening your available talent pool. Make sure your Page has all the basics: a logo, cover image, overview, website URL, industry, company size, location, and a call-to-action button. Collaborate with your marketing team, if applicable, to help ensure that any additions or changes you make will continue to serve your organization’s goals.

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