Generation Z, which will make up 30 percent of the workforce by 2030, is still something of a mystery to employers trying to figure out how to support them.
Chelsea C. Williams, founder and CEO of Reimagine Talent, a national talent development firm headquartered in Raleigh, N.C., offered employers strategies during her session at the SHRM Talent Conference & Expo 2024 in Las Vegas on how to recruit and develop Generation Z.
Employers need to understand that members of this generation—the oldest of whom are 27 and whose worldviews have been shaped by significant events such as the pandemic and the student loan crisis—have different expectations of employers than past generations, she noted.
“Acknowledge [the] changing world of work. Seek to understand shifts in values, ideals and aspirations,” Williams said.
She pointed to research that found Generation Z values:
Williams shared the following tips to help employers communicate with, recruit and develop this cohort:
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