Recruitment marketing involves advertising an organization’s open positions to potential candidates. Employers use strategic recruitment marketing to discover the best talent rather than depending on candidates casually hearing about the job. Recruitment marketing is vital for tech roles due to increasing competition for these professionals. Read on to explore how hiring managers can implement recruitment marketing to get the best applicants for their organization.

Understanding the Tech Talent Landscape

Competition is intense when hiring tech talent. According to AppCast, technology jobs had the highest application rate in 2024, with professionals seeking new places to work. Consequently, companies must find ways to differentiate themselves from competitors and convey these differences to potential candidates.

Recruitment marketing is one of the key ways to do this. In a survey of over 2,300 HR professionals, only 32% said they were targeting passive job seekers, meaning your organization can gain a significant competitive edge by proactively attracting the best talent rather than waiting for them to come to you.

Emerging Trends in Tech Recruitment Marketing

Several trends in tech recruitment marketing will impact your approach to finding the best talent. The most significant is the increasing role of AI and automation within the recruitment process. According to Symphony Talent, 63% of human resources and talent acquisition leaders have expanded their candidate reach using recruitment technology. Another study found that “if a company is experimenting with AI or GenAI, 70% of them are doing so within HR.” Within these companies, about 92% said they are already seeing the benefits, and more than 10% of companies are reporting productivity gains of 30% or more.

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