Gloucester, MA One of the Holy Grails of recruitment is transitioning a company's recruitment marketing into a consumer-marketing driven approach. The move first to candidate relationship management tools (CRM), and then into recruitment marketing platforms (RMP) have been key milestones in that evolution. The evolution of chat bots, AI, and the growing use of personas has only helped. Today, HireClix, one of the industry's leading marketing agencies has announced in a press release the ability to further this growth: HX Lab.

HX Lab will leverage cutting-edge technology currently used in the consumer advertising industry. Using neuromarketing techniques, the technology is designed to help employers capture physiological reactions during the candidate experience, allowing to more accurately understand how humans think, feel, act, and respond during the job search. Before any significant career site redesign or employer brand investment, talent acquisition leaders can better understand their target audiences before making major investments. Usability testing at this level will be new to the industry.

Uma Karmarkar, a neuroeconomist at UC San Diego, believes that in certain high-stakes situations—such as a major product launch by a giant consumer goods company—the incremental benefit over traditional methods makes brain scans worth the price. “What should be particularly exciting to marketers is the possibility that only a small number of people may be able to [accurately] predict how a large customer base will respond."

According to HireClix founder, Neal Costa:

“Leveraging neuroscience tools in the recruiting process will give HireClix clients a significant advantage in acquiring the best candidates in the marketplace. The consumer marketing world is already leveraging this technology and adding the HX Lab to our services portfolio aligns with our mission to drive innovation in recruiting. The HX Lab creates an opportunity for us to better understand how candidates behave and gives us the insights to improve engagement and response rates.  This will drive a better return on advertising and technology investments. This is a game-changer within the recruiting world.”

Reached for comment, Talent Board President Kevin Grossman reacted:

"This level of insight has the potential to give employers a candidate experience competitive edge. Done right, these insights would help elevate them to best-in-class. It’s very cool."

HireClix is presenting the technology and approach during a session of the Talent Board Virtual Conference: How Technology Empowers Recruiting and Candidate Experience. Their session title is "Insane in the Brain: Using Neuroscience to Build the Optimal Candidate Experience", and takes place at 2:16 EST 5/28, with a recording available for those who could not make the live session.

For additional information, please contact Neil Costa.

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