For 48% of organizations, building a talent pipeline is their top priority for 2024, according to a Feb. 14 report from Symphony Talent, a talent acquisition platform.

However, 68% said they find it challenging to reach the right target audience during recruitment.

“In today’s rapidly changing job market, it’s increasingly important for organizations to have access to actionable insights to make informed decisions about their talent acquisition strategies,” Kermit Randa, CEO at Symphony Talent, said in a statement.

In a survey of 450 HR and talent acquisition professionals from various industries, 47% cited manual systems and processes as their top challenge when connecting with talent. Only 22% said their accessibility to data at the earliest stages of talent engagement was “excellent.”

About 73% of C-level executives said talent assessments helped them to find higher-quality hires. At the same time, 45% of leaders said assessments can create friction in the hiring process.

In addition, retention requires a multifaceted approach, according to the report. About 86% of organizations reported having an employee referral program, and 70% use an internal career site to communicate open positions to employees and encourage internal mobility.

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