In anticipation of The CandEs Conference: A New Hope for Hiring in 2021, RNN is pleased to present the series "CandE Research Takeaways"
If you’d like to build greater competitive advantage into your candidate experience, read our 2020 Benchmark Research Report. You’ll find ideas and best practices that you can apply at literally every stage.
During the Attract stage, for example, you can gain a competitive edge by making it easier for candidates to research your company. Many employers are still just slapping the basic facts on their career sites and in job descriptions. You can leave them in the dust by providing candidates with deeper insights about the work they’ll be doing for you and how they’ll fit into your company’s mission and overall success. Showcasing your company’s culture, values, and other differentiators will go even further in filling your pipeline with qualified talent.
Here are a few key data points from our North America 2020 Report about specific ways to make researching your company easy:
Bottom line, by making it easy for people to research your company and your jobs—no matter where that research takes place—you’ll be creating a significant advantage for your employment brand in competing for and converting qualified applicants.
Why Focus on the Attract Stage?
Talent attraction is a great place to begin building a competitive advantage—and not just because it’s the initial stage of every candidate’s journey.
Focusing on the Attract stage allows you to reach all of those candidates who do their own research on potential employers—now a hefty 74% of the global talent pool. Equally important, you’ll be helping candidates self-select more effectively, i.e., make an informed choice on whether to stay with or drop out of your process before contacting you. With millions of displaced, unemployed individuals currently looking for jobs, effective self-selection can save your recruiters countless hours of labor every week.
Incidentally, two-thirds of candidates from all companies participating in our 2020 research gave a 4- or 5-star rating for the information they found on employers while doing research. That figure jumps to 74% for CandE winners. If that doesn’t convince you to take a page from their playbook, I don’t know what will!
In my next post, I’ll explore the importance of letting candidates know where they stand throughout your recruiting process. As always, if you’re interested in participating in our 2021 CandE benchmark research program, click here.
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