March 16, 2021
March 16, 2021
RNN is pleased to present the series "CandE Research Takeaways". For more of the series - and other great recruitment marketing and employer branding content - please visit here.
A strong connection exists between how candidates are treated during the screening/interviewing stage and whether or not they’ll continue to associate with your business and brand.
That quote, taken from Talent Board’s 2020 North American Benchmark Research Report, emphasizes the importance of the interviewing stage to your employment brand and your company. The interview—and what you do before, during, and after it—directly impacts how candidates rate their overall experience with you, whether or not they’ll remain interested in your jobs, if they’ll recommend you to others in their networks, even whether they’ll consider buying your products or services in the future.
Here are some key data points and observations from our 2020 Report, highlighting just how much is at stake during your interviewing process:
If you’re interested in reading further about perceived fairness and its relation to the application and assessment processes, check out my post on the topic here.
In my next post, I’ll focus on the importance of feedback loops. As always, if you’re interested in knowing how your candidate experience stacks up by participating in our 2021 CandE benchmark research program, click here.