Dive Brief:

• One-quarter of CEOs globally expect to trim headcount by up to 5% because of generative AI’s impact, according to a PwC report published Monday. The firm surveyed 4,700 CEOs.
• The technology will likely take the greatest toll on media and entertainment companies. In that sector, nearly one-third of CEOs expect a 5% workforce reduction. By contrast, just 14% of tech CEOs expect similar cuts.
• Despite the expected trims in pockets of industries, 2 in 5 CEOs say the technology’s adoption will actually add to their workforce by 5% or more, according to the survey.

Dive Insight:

The generative AI rush of 2023 is giving way to a more concerted effort around implementation this year. But companies have yet to determine the definitive impacts of generative AI to enterprise workforce needs.

Most CEOs believe generative AI will deliver customer service improvements, PwC found. But benefits won’t come without change.

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