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Money + Investments

China-based Mobile-first Recruitment Platform Boss Zhipin Eyes US IPO

RNN Staff

June 8, 2021

Money + Investments

China-based Mobile-first Recruitment Platform Boss Zhipin Eyes US IPO

RNN Staff

June 8, 2021

Kanzhun, which owns Chinese online job recruiting platform Boss Zhipin, has filed to conduct a U.S. initial public offering (IPO) that could raise as much as $912 million, braving the market at a time when many other companies are choosing to wait on the sidelines.

A Friday (June 4) filing with the federal Securities and Exchange Commission indicated the company expects to offer 48 million American depository shares, which would sell for between $17 and $19 each, on the Nasdaq exchange.

Bloomberg reported that if the price is in the top of the range, the IPO will be the biggest by a Chinese company in the U.S. since Tuya, a software firm, drew $947 million.

Chinese companies have been planning to hold IPOs in the U.S. have held back due to the overall market reception for IPOs in general, according to Bloomberg.

Kanzhun stated in its SEC filing that it pioneered features in recruiting apps, including “getting the bosses involved early on;” being “mobile native;” being “recommendation based;” and using “direct chat.”

The filing notes that: "Even in the same industry, numerous companies and organizations coexist, and the differences between them and the jobs they offer are difficult to be clearly defined. Information asymmetry and different perceptions toward a job often make it hard for people to make the right choice."

The SEC filing further stated: “We highly respect job seekers and are committed to better empowering them by giving them more say in the recruitment process. It is the job seekers themselves, not our platform, who decide which enterprise users can gain access to the job seekers’ resumes. This provides a powerful protection of job seekers’ privacy. We are also devoted to protecting job seekers against false information and frauds.”

The company stated in the filing that because of these approaches, “we have achieved significant growth... Despite being a late comer, we have become the largest online recruitment platform in China, as measured by average MAU in 2020, according to the CIC Report."

Monthly active users grew 19.8 million in 2020 from 11.5 million in 2019, according to the filing. For the quarter ending March 31, 2020, the company stated, monthly active users stood at 24.9 million compared 14.5 million in the year-ago first calendar quarter.

Revenue for calendar 2020 was $298 million, 95 percent higher than the prior full-year revenue, according to the filing.

Kanzhun is backed by Tencent, the world's largest video game vendor, as well as one of the most financially valuable companies. The company's other offerings include WeChat, QQ, as well as outright ownership of Riot Games and a 40% stake in Riot Games. The company is in a legal dustup with rival ByteDance, owner of TikTok - which itself recently announced plans to enter the recruiting tech industry.

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Filing could raise as much as $912 million
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