Dunkin' announced a new cross-channel campaign to promote 25,000 job openings at locations across the country, according to details the company shared with Marketing Dive.
The "Dunkin' Runs on You" effort is the brand's first national ad campaign focused on recruitment. Developed with BBDO New York, the campaign highlights on-the-job skill development, professional growth opportunities and flexible schedules afforded to employees in both English and Spanish. It includes TV spots, digital assets that can be customized for individual franchise needs, as well as social, radio, out-of-home and in-store signage.
Dunkin' also partnered with Southern New Hampshire University (SNHU) to offer online college education and business skills training to franchise employees. The campaign will promote the new benefit as a way to help independent franchisees hire and retain employees in front-counter and restaurant management roles.