When companies are looking to hire, they come across two kinds of candidates—active and passive ones:

• Active candidates are on a proactive quest for new job opportunities;
• Passive ones, though employed and not actively on the job hunt, may entertain new opportunities if they arise.

It’s important to know the difference between active vs passive candidates because they need different approaches to get them interested in a job. This is something that helps in finding the right person for the job, which, in turn, helps the company do well.

The bigger chunk of people, about 70%, are not actively looking for a job but might be interested if the right job comes their way. This is a big group of people who could have the right skills and experience for your job openings, but they might be overlooked if companies only focus on those actively looking for a job.

Active job seekers are easy to find because they are the ones applying to jobs left and right. They are ready to jump into a new job right away. On the other hand, passive job seekers are not in a hurry. They are okay with their current jobs but might consider a change if something really good comes along.

Innovative Strategies to Engage and Attract Passive Candidates

Getting passive candidates interested needs a different way of doing things. They are not looking for jobs but might be open to a good offer. Here are some ways to get their attention and make them want to join your company:

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