In a world defined by disruption and unpredictability, growth is not a given — it’s a bold ambition. For economies, businesses and individuals alike, the question is multi-faceted and agile: What does growth look like today, and how is it evolving tomorrow? What can we learn from growing markets where businesses successfully connect talent, technology and policy, turning disruption into opportunity?

Businesses, economies and societies can grow only if they have access to the right talent, if labor markets are well regulated and well functioning, where talent is effectively matched to opportunity and skills gaps are reduced. But achieving this requires more than optimism: Our industry must look at 2026 and beyond, identifying markets and regions that have the biggest potential to grow. The context of every country or region is unique, and our industry is stronger when we learn from those markets that grow in today’s complex and agile context.

The most recent WEC Labour Market Intelligence Insights paint an uneven global picture of recovery and growth. Emerging markets and the US are driving economic activity and global growth, despite a context of inflationary pressures deriving from tariff introductions. Labor markets show signs of cooling, with rising unemployment in some countries and fewer vacancies. Global agency work activity remained uneven, with strong growth in Chile and India, mild recovery in the US and persistent weakness in Europe. Japan stayed flat, reflecting rigid labor norms.

Artificial intelligence and digital platforms are reshaping the HR services landscape. WEC data shows that in Q4 2025, online job demand surged for AI skills (Israel, Finland) and healthcare roles (North America), alongside strong emphasis on soft skills and leadership.

For regulators around the world, the question is how to unleash economic growth by allowing businesses to thrive and compete globally while applying the most effective, sustainable and responsible talent strategy. Not adding on the regulatory burden on companies but investing into technology and AI at scale as well as into talent is critical, and in 2026 we expect action on this front.

What growth models can we draw for a world of work that is increasingly global? As an industry we shall continue advocating for large-scale global initiatives that facilitate our work in solving skills shortages across regions. Our commitment to high standards in recruitment and employment through voluntary Code of Conduct and respecting international standards will build sustainable talent flows that benefit everyone — individuals, businesses and economies — by ensuring fair recruitment practices and protecting workers’ rights.

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